About Simple Innovations

Engineering smart, connected products that succeed in the real world.

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Our approach to project management speeds project completion, provides regular, transparent status updates, and fosters engineer development so you get the best talent available.

Where generalists struggle with embedded work, we thrive.

We are an embedded engineering company specializing in:

Firmware development (C/C++)

Hardware design + PCB layout

System architecture + integration

Design reviews + compliance support

Project management for engineering teams

Where other firms chase hours, we chase outcomes:

  • First-time certification
  • Faster production
  • Fewer redesigns
  • Lower total product cost



We don’t guess. We don’t hope.

 We execute with a disciplined, repeatable process that produces predictable results.

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35+

Years of
experience

Our Mission

To help visionary companies bring intelligent, connected products to life — faster, smarter, and with rock-solid reliability.

We believe the world deserves rock-solid devices; our goal is to get your product there in only one or two revisions.

Embedded engineering should be:

  • Efficient
  • Predictable
  • Testable
  • Maintainable



That’s what we deliver.

Why Companies Choose Us

Deep Embedded Expertise


We built our company around embedded-first philosophies.



We built our company around it.


We live in:

  • Microcontrollers
  • Power management
  • Sensors
  • Connectivity stacks
  • Low-level firmware

Integrated Hardware + Firmware Teams


Our engineers sit together — hardware and firmware side-by-side.


That means:

  • Shared responsibility
  • Tight integration
  • Firmware and Hardware purposefully designed.

A Structured, Transparent Process


Every project follows defined phases:

  • Discovery
  • Planning
  • Implementation
  • Evaluation & Refinement
  • Launch
  • Support


You always know what’s happening and what’s next.

Dedicated Engineering Team


One project, one team.


Your project gets:

  • A Lead Firmware Engineer
  • Hardware Engineer (as needed)
  • Supporting engineers as needed


Consistency matters.

Built-In Accountability


We track:

  • Engineering hours vs. estimates
  • Velocity
  • Task completion rate


We share those metrics with you.

You’ll never wonder where your project stands.

We Reduce Risk Early


Redesign is expensive.



We catch:

  • Compliance issues before certification
  • Layout issues before fabrication
  • Firmware architecture flaws before feature coding

Scalable Partnership


  • Need full lifecycle support?
  • Need overflow capacity?
  • Need us to take over from a struggling vendor?


We scale to your needs.

Design for Manufacture


  • We engage with manufacturing early and often
  • We multiple-source all components as possible



We ensure your product can be built.

Meet the Team Behind Simple Innovations


Headquarters: Sussex, Wisconsin

Service footprint: U.S. companies nationwide + select global clients

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Will Lynt - President & Business Strategy

Role: Business vision, client success, engineering oversight


Strengths:

  • Visionary engineer
  • Deep embedded expertise
  • Problem-solving mindset

Will’s favorite quote:

"Imagination is more important than knowledge." -Albert Einstein
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Dan Kendall — Vice President & Operations

Role: Engineering process, engineer development, project oversight


Strengths:

  • Deterministic firmware design
  • Embedded debugging
  • Rapid prototyping and bring-up

Dan’s approach to engineering:

“Good engineering is invisible — because it just works.”

Engineering Teams (Scalable Model)

Every project — no matter the size — receives:

Position Responsibility
Lead Engineer Clean, stable, efficient firmware that integrates with hardware predictably
Hardware Design + PCB Layout Technical ownership + architecture decisions
Associate Engineer Hardware + firmware implementation
Engineer I–III Support engineering, documentation, test support
QA Reviewer Independent design review + test validation

This model eliminates:

  • Slowdowns caused by resource juggling
  • Loss of context between engineers
  • Missed details during hand-offs


Your team doesn’t change mid-project.

 Your engineering leader stays accountable until the job is done.

Our Process (How We Deliver Superior Outcomes)

Phase What we do Why it matters
1. Discovery & Requirements Define success criteria Prevent future scope creep
2. Architecture Choose MCU, architecture, power plan Ensures efficiency + scalability
3. Co-development Firmware + hardware simultaneously Eliminates integration failures
4. Design Reviews Schematic, layout, firmware reviews Catches expensive mistakes early
5. Testing & validation Pre-compliance, functional testing Reduces certification cost
6. Production handoff DFM, DFT, test fixtures, docs Zero ambiguity for contract manufacturers

This isn’t theory —

 it’s a battle-tested process used on hundreds of projects.

What Our Clients Experience

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Industries We Serve

  • IoT & Connected Devices
  • Industrial Automation
  • Medical / Healthcare Devices
  • Consumer Electronics & Custom Products

Our designs power devices used in:

  • Manufacturing plants
  • Hospitals and clinical labs
  • Agriculture and environmental monitoring
  • Commercial consumer markets

Ready to Build Something That Works in the Real World?

Whether you need embedded firmware, hardware architecture, or a second set of eyes before production — we’d love to help bring your idea to life.

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Ready to Build Something That Works in the Real World?

Whether you need embedded firmware, hardware architecture, or a second set of eyes before production — we’d love to help bring your idea to life.